What Level is Your Design Business?

Tawna Allred: At 10 Years in Business, Hard Choices Brought the Best Results

Episode 590 of A Well-Designed Business®

Welcome to A Well-Designed Business! What do you do when you realize that the business you have nurtured over the years is no longer bringing you joy? Tawna Allred joins LuAnn in this conversation that is not so much about how Tawna built her design business, but how, after 10 years in business, she took a pause, looked inside, and shifted gears to bring back the spark and create the life that she really wanted. Listen in to this inspiring conversation for lessons on learning to trust your gut instinct and following through with simple changes.

Tawna Allred opened her interior design business (a single person LLC) in 2009, and she is still a one-woman business today. Tawna labels herself as a multi-passionate creative. Her interior design focus is design-build (new construction and remodeling), and she offers full-service design from plan conceptualization to installing furniture and styling. Tawna’s husband is a contractor and although they have separate businesses, he’s a huge mentor and supporter of her work. She started her business right after finishing school because there weren’t any designers in her town and she had three young children. Tawna has been learning in the school of hard knocks ever since!

Show Highlights:

  • Tawna relates the overwhelming feelings she experienced before making a decision to go in a different direction.
  • Tawna was burned out on the “people part” of the business but discovered that she had great interest in design challenges.
  • “What do I want to do now?”
  • Art was pivotal in reigniting Tawna’s spark and her next move.
  • LuAnn addresses our inner voice and why it’s so important to pay attention to it.
  • How Tawna reverse-engineered a second business by streamlining the processes that worked and getting rid of things that didn’t.
  • Learning to say ‘no’ to potential clients was not an easy task.
  • Tawna’s lightbulb moment: What if she took design-build jobs if the client also hired her contractor husband?
  • Zeroing in on eliminating the parts of her design business that she did not absolutely love allowed Tawna to create a whole new life for herself that she loves.
  • “Chase the meaning, not the money”: The lesson Tawna learned from Chase Jarvis’s book, Creative Calling.


Tawna’s Websites: –Tawna Allred & Tawna Allred Art

Tawna’s Instagram

Tawna’s Pinterest

Links :

Interior Design Standard is Back!

Sandra Funk is a game changer for our industry!

Enrollment: September 16th – September 28th

Investment: $3,989

Interior Design Standard is a digital program that covers everything you need for running an efficient and joyful business! Interior Design Standard

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

LuAnn Live – Coming February 2021

Join the E-Mail List to Get Updates!

Design-Build For Profit – Kicking Off September 23, 2020!

With Jenny Slingerland of Black Ink Interiors

Investment: $2195

Register Now!

Increase Your Confidence, Increase Your Profits – Kicking Off September 23, 2020!

With Desi Creswell

Investment: $2195

Register Now!

LuAnn University

The Profit Is In The Numbers

The Profit Is In The Numbers 101 with Kathleen Anderson

The Profit Is In The Numbers 102 with Peter Lang

Coming September 2020!

Early Bird Registration Sept 4 – Sept 20

Classes: Sept 22 – Sept 24

Get the Goodies! – For checklists, resources, and extra goodies!

Courses and Products to Dive Deep into Specific Elements of Your Business

LuAnn’s Favorite Resources

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action   

Book 2: A Well-Designed Business – The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast – Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Power Talk Friday

A Big THANK YOU to These Podcast Sponsors:

Jaipur Living’s Website – Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Check Out Their Client Portal and Time Tracking Features!

My doma Studio: A Well Designed Business

Other shows mentioned to link to and to tag in SM

#348 Albie Buabeng

#160 Kelli Ellis

#344 Lori Paranjape

#440 Tobi Fairley

#413 Leslie Carothers

#315, #283 Madeleine MacRae


What Level is Your Design Business?