What Level is Your Design Business?

Window Treatment Friday: Tips for Selling Window Treatments

Episode 586 of A Well-Designed Business®

Welcome to A Well-Designed Business, it’s Window Treatment Friday! In today’s episode, LuAnn and her friend and co-host of WTF, Vita (Vitalia) Vygovska, discuss how to get yourself in the right mindset for selling window treatments. Window treatments add some dollar bills to that bottom line of a project and are a nice money profit center for an interior designer. Listen in today to hear what LuAnn and Vita have to share with you.

Vita is the award-winning window treatment specialist. Her company, Vitalia, Inc, is an all-encompassing fabrication, measurement, installation, and project management service exclusively for interior designers. In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication. Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.


Show Highlights:

  • Vita shares her thoughts on selling window treatments.
  • Confidence, product knowledge, standing in your space, and understanding that you’re providing value at your price will increase your sales.
  • The value mindset is a three-pronged approach:
    1. value of the product and its benefits for the consumer
    2. value that you provide as an individual
    3. value that the consumer ultimately sees
  • Vita discusses differential advantage.
  • Create a list of all the special things about yourself. This is your “only” and what ultimately drives your value.
  • Attach an illustrative story for each of your “onlys” that becomes your go-to story for a particular point.
  • The idea of the word, “expensive”: it’s all relative!
  • Make window treatments a line item in the scope of the project you’re working on.
  • Vita has an intake form specific to new window treatment clients, and you can get the intake form and other free goodies right HERE
  • Vita shares her selling strategies and tips.
  • Do’s or don’t’s: pricing phone calls and consultation fees.
  • If you’re selling every single job, you’re giving yourself away.
  • Check out WTF Live with Vita and Kimberly! Vita and Kimberly go live on Facebook and Instagram every Friday at 12:00 pm eastern to give you even more insight into window treatments, including pictures of projects and different ideas so you aren’t just hearing about it, but you’re seeing it, too. You can join them on the Window Works New Jersey Facebook page or Instagram at Vitalia Inc


Connect with Vita!

Vita’s Website

Vita’s Instagram

Vita’s Facebook

Vita’s Email


Links / Resources:

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A Big THANK YOU to These Podcast Sponsors:

Kirsch’s motorized Briza collection is the perfect answer to high end drapery treatments. Connect with Your Local Kirsch Distributor Now! 


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Other shows mentioned:

#174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

#463 Sara Lynn Brennan: Package Your Design Services for Profit and Clarity

#6 Identifying Your Transferable Skills with Erika Ward

# 83 Lauren Clement of Lauren Nicole Designs – An Interior Design Firm Built on Family and Teamwork

# 180 Power Talk Friday: Michele Williams Talks About Profit First and Why it Matters to You

#448 Window Treatment Friday: A New Series featuring Vita Vygovska and LuAnn Nigara

#456 Window Treatment Friday: Custom-Made vs Ready-Made Window Treatments

#462 Window Treatment Friday: Window Treatment Business Models, Part 1

#471 Window Treatment Friday: Window Treatment Business Models, Part 2

#481 Window Treatment Friday: Overview of Hard and Soft Window Treatments

#493 Window Treatment Friday: Vitalia Vygovska: A Mindset for Success

#512 Window Treatment Friday: Drapery Hardware

#518 Communication Between the Designer and the Window Treatment Professional

#539 Window Treatment Friday: Look to Your Window Treatment Partner to Sell Remotely

#551 Window Treatment Friday: Exploring Awnings as an Additional Revenue Stream

What Level is Your Design Business?