Lesley Myrick: Building a Business From the Ground Up, Again

Episode 584 of A Well-Designed Business®

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584: Lesley Myrick: Building a Business From the Ground Up, Again

Welcome to A Well-Designed Business! No matter where your business is, it’s going to take trial and error, iterating, learning, changing, and growing to take it to the next level. And if anybody knows how to build a business from the ground up in new locations multiple times, relying on solid networking and content marketing strategies to help her forge new connections and succeed in new places, it’s today’s guest. LuAnn welcomes Lesley Myrick back to the show. Listen in to learn what Lesley has to say about building a successful business, even when you’re starting in a brand new place.

Lesley Myrick is an adventurous, organized, and enthusiastic interior designer in the Atlanta, Georgia area (and she works with clients all over the US and Canada, too). Lesley is originally from Canada and has lived and worked in Toronto, Ontario; Los Angeles, California; Waco, Texas; and now Macon, Georgia. She earned an honors diploma in interior design from Sheridan College in 2005 and launched Lesley Myrick Art + Design in 2015. She works with high-achieving women who are ambitious, adaptable, and committed to personal and professional growth. Lesley helps these driven women bust out of boring homes and helps new interior designers launch kickass businesses they love.

Show Highlights:

Lesley describes the moment she knew she needed to step out on her own.
Intuition plays a part in making good decisions about your business.
Niching down is how to find the best clients.
Lesley also coaches designers that are coming into the design field as a second career.
Appearing as a guest speaker has turned out to be a better networking ROI for Lesley.
Lesley shares many ways to build your business.
Elevate your design to differentiate yourself from other designers.
Lesley blocks time for blogging, marketing, and other tasks.
LuAnn and Lesley discuss the ins and outs of HARO (Help a Reporter Out).
Lesley dishes on her Bust Out of Boring
How the coronavirus event actually helped to streamline some of Lesley’s decisions.
A “Freebies” webpage is value-added! Lesley shares some tips to maximize its impact.
Reading The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone by Matthew Pollard with Derek Lewis was a game-changer for Lesley in understanding how to turn potential clients into actual clients.
How your stories can help close a sale.