What Level is Your Design Business?

Window Treatment Friday: Exploring Awnings as an Additional Revenue Stream

Episode 551 of A Well-Designed Business®

Welcome to A Well-Designed Business! It’s WTF, Window Treatment Friday! In today’s episode, LuAnn and her friend and co-host of WTF, Vita (Vitalia) Vygovska, explore how custom awnings can be the answer that your clients are looking for and the solution you need for your business and its profitability

Vitalia Vygovska (Vita for short!), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast. 

Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.

Show Highlights:

  • Vita discusses how she arrived at her revelation that awnings could add revenue to her bottom line.
  • Awnings are a creative up-sell that also serves a need for your client.
  • Awnings are particularly desirable to high value design projects right now due to COVID-19 concerns because:
  • more families are taking “staycations” this summer.
  • being outside is a safe way to socialize.
  • this can be a place to “work from home”.
  • children can sit and do their homework, read a book, or enjoy the air being safely protected from UV rays.
  • there is a reduction in energy costs by 25%.
  • LuAnn covers entry-level price points.
  • Interior designers should be interested in selling awnings if they’re decorating outside spaces, anyway.
  • Reasons why awnings are superior to pergolas.
  • Be aware that your window treatment specialists can help you with this.
  • What you can do now:
  • Start speaking with your current clients about awnings and let them know that you are a resource for this.
  • Research which window treatment and awning specialists are in your area and set up appointments.
  • Download the Window Works guide to Awnings by going to windowworksnj.com (if you like it, let Leslie Carothers at Savour Partnership know, she would surely appreciate it!).
  • The number one way to increase your revenue is to sell more things to your current clients.
  • Remember that for both the short-term and long-term it is important to always create diverse revenue streams that align with your design firm.

Links :

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Learn About Working with Vita

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Learn About the WCAA (Window Coverings Association of America)

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If you loved this show, listen to these for information referenced by previous guests:

Leslie Carothers / Savour Partnership: #458

Leslie Price: #413

Nancy Ganzekaufer: #256, #389

Nicole Heymer: #125, #317, #466


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