What Level is Your Design Business?

Barclay Butera: 25 Years of Beautiful Design

Episode 507 of A Well-Designed Business®

Welcome! On today’s show, the creative force behind the Barclay Butera Design Firm, joins us on the show for the second time on the podcast. We pick up with Barclay today, where we left off with him in our previous conversation in episode # 122. He talks to us about his corporation, how it has changed, how he vets potential licensing partners, and what his responsibilities are, in terms of his relationships with his licensing partners. Be sure to listen in today, to find out what Barclay has to share.

Barclay has been the creative force behind his prestigious design firm since 1994, and he is well-known for his approachable elegance and glamorous coastal-chic interiors. He has showrooms in New Port Beach, California, Corona Del Mar, California, and Park City, Utah.

Apart from his thriving interior design business, Barclay is also a stand-out leader in our industry for developing and earning licensing agreements. His licensing partners include Kravet, Jaipur, Bradburn Home Lighting, Castell Outdoor Furniture, Eastern Accents, Leftbank Art, Lexington Home Brands, Mirror Image, Napa Home and Garden, and many others. Barclay also has a long list of esteemed press and media publication credentials. Tune in today, to find out more.

Show Highlights:

  • Barclay talks about his new, sophisticated fabric collection at Kravet.
  • Every license relationship wants Barclay to push to the next level.
  • Barclay discusses what he has coming in 2020with Jaipur.
  • Barclay has recently celebrated the twenty-fifth anniversary of his business.
  • His next book could be out within the next year.
  • Barclay discusses the real estate revenue stream that he has recently added to his corporation.
  • How his whole licensing empire has grown organically to where it is today.
  • Some tips for capitalizing on licensing opportunities.
  • A lot of hard work goes into Barclay’s licensing partnerships.
  • Barclay discusses the kinds of people he has to sell to.
  • Barclay informs everything he does with the very same thought processes he uses to manage his very large design firm.
  • Barclay’s company has been built on good personal relationships and he promotes from within.
  • Learning to run a business well.
  • Barclay was raised in a sales environment. His parents were both salespeople.
  • Managing with kindness, not fear.
  • Some things to consider when thinking of growing your business.
  • Barclay shares his thoughts about sharing, caring, and supporting charities, and his mechanisms for doing it.
  • Barclay explains why e-commerce is the most difficult revenue stream.

Previous Episode Mentioned:

Nate Berkus #433


Barclay Butera


My Doma Studio: A Well designed Business


What Level is Your Design Business?