What Level is Your Design Business?

Window Treatment Friday: Window Treatment Business Models, Part 1

Episode 462 of A Well-Designed Business®

Welcome to another episode of Window Treatment Friday, with LuAnn and her friend and co-host, Vita. Since starting the WTF series, they have been getting lots of emails from designers, asking questions related to their businesses. Finding the best business model for window treatment services was at the top of the list, so in today’s episode, we will be outlining the framework for the ‘Do It Yourself Model’. In this model, the designer takes all the risk and the responsibility- but gets all the money. In the following episodes, we will share different business models, so that you can choose the one that’s the best fit for you. Today’s show is an important one, so tune in now, to find out more!

Vita is a class-act lady! She’s the CEO and founder of Vitalia Inc., which is your workroom and your partner for custom window treatments in the Philadelphia Metro area. Vita has been taking the lead in responding to all the emails and having the conversations with you, the listeners, about the things that really matter the most to you. After getting all your feedback to the first two episodes in this series, it made a lot of sense to address some of the more pressing topics that are on your minds. Listen in today, to find out what Vita and LuAnn have to say about finding the best business model for your window treatment services.

Show Highlights:

  • On September 23rd, the Lunch and Learn events will be kicking off once again for the season. LuAnn explains what the exciting first event, called Showroom Showdown, will be all about.
  • Helping you to find the best business model to pursue.
  • What the ‘Do It Yourself’ Model’ looks like, and how it works.
  • You will need to learn how to measure. LuAnn suggests finding information from the WCAA about certification courses in window treatments.
  • Coming up with what the window treatment is, and learning to fill out the work and the production orders, with all the specifics.
  • As a designer, you need to have a vision and an understanding of the practical, functional needs.
  • Your lingo has to be very specific when communicating with the workroom.
  • You will have to keep track of the work in progress, and you will have to follow it up.
  • Different workrooms have different cultures.
  • Selecting the appropriate fabrics for the treatment you’ve selected.
  • Developing good relationships with the workroom.
  • Next week we will be discussing the business model where you work with a window treatment specialist, or a project management company.


On September 23rd, the Window Works showroom, in Livingstone, New Jersey is re-igniting and kicking off the Lunch and Learn events for the season. The first Lunch and Learn event for the season is called Showroom Showdown.


LuAnn and Vita will be presenting Demystifying Window Treatments For Interior Designers, at The Design Trade Resources Showroom, in Devon, Pennsylvania, on September 24th at 12 pm. This event is free and it is sponsored by Stout Fabrics. RSVP at events@designtraderesources.com.


To learn more about working with Vita and Vitalia Inc: Vitalia Inc 

To learn more about working with Window Works: windowworks-nj.com 

To RSVP for the Window Works Showroom Showdown

To learn more about WTF on A Well-Designed Business: Luann Nigara

To receive a free subscription to Window Fashion Vision Magazine

To attend the IWCE where both LuAnn and Vita will be presenting

To learn about the WCAA (Window Coverings Association of America)

To learn about Exciting Windows

To attend our upcoming event in PA, De-Mystifying Window Treatments go to events@designertraderesources.com

To learn more about the Interior Design Society

To learn more about Stout: Stout.com

What Level is Your Design Business?