What Level is Your Design Business?

Carolyn Flannery: Impact Your Pipeline With This One Strategy

Episode 453 of A Well-Designed Business®

Welcome to the show! Today, Carolyn Flannery, the principal of Carolyn Rebuffel Designs joins us on the show. Apart from designing interiors, Carolyn also heads up Workroom C, a textile company which offers pillows, drapery, bespoke soft goods, and fabric by the yard. Carolyn built her design business in a rather unusual way and she has a really organized approach to running it. In today’s episode, she shares with us how she intentionally focuses on families with children, who understand the value of having family-friendly spaces with durable, multi-functional furnishings which are also beautiful. Listen in today, to hear about Carolyn, her business, and how she markets specifically to her ideal clients, using one strategy that has been keeping her pipeline full for more than 10 years.

With over a decade of hospitality experience under her belt, Principal Designer Carolyn Rebuffel Flannery brings a thoughtful approach to each project she completes. At her namesake design firm, established in 2006, Carolyn believes that your home should be a retreat that provides you with a sense of ease and calm. After building a career as an antique store owner, buyer, and merchandiser, Carolyn transitioned to interior design, crafting practical yet beautiful interiors that reflect her clients’ unique lifestyles.

As a mother of four, Carolyn understands the value of creating family-friendly spaces with durable, multi-functional furnishings. Her work highlights unconventional lighting, savvy design solutions, and a healthy mix of high and low pieces. In addition to designing artful interiors, Carolyn helms WorkRoom C, a textile company that offers fabric by the yard, pillows, drapery, and bespoke soft goods. She holds a BA in Art History from the University of California, Santa Barbara, and a MPS in Hotel Administration from Cornell University. Tune in now to find out more.

Show Highlights:

  • How Carolyn started with her unusual business strategy.
  • Carolyn explains her free, and her paid consultation processes.
  • Carolyn has grown her business so that she’s in a position to direct it in any way that she chooses.
  • It’s not always the swankiest private schools that make the best clients for Carolyn.
  • Some clients tend to experience some fear when using the services of an interior designer for the first time.
  • Being really clear when explaining your processes and pricing to new clients.
  • Staying on track with the amount of time that’s been allocated for a consultation.
  • You don’t have to have children to be able to tap into the schools’ PTA donation market.
  • It may take some time to tap into Carolyn’s kind of market.
  • Carolyn talks about how she started with the fabrics that she’s designing.
  • The complicated reality of providing exactly what clients want.
  • What Carolyn learned from Amy Flurry about PR.
  • You have to have an intention behind everything that you do in your business.

Other episodes mentioned in this show:

Amy Flurry #108 and #323

Andrew Joseph # 39

 Krista Coupar #24 #45 #60 #81 #150


Carolyn Rebuffel Designs: Workroom C

WorkRoom C

What Level is Your Design Business?