What Level is Your Design Business?

Power Talk Friday: Revel Woods & American OEM: A Hardwood Flooring Company with Heart

Episode 452 of A Well-Designed Business®

Welcome to Power Talk Friday! Today’s show is a special episode, sponsored by American OEM,  one of our nation’s leading hardwood flooring manufacturers.

We’re really fortunate to have Allie Finkell, the executive vice president of American OEM, with us on the show. This past spring, Allie and American OEM asked Revel Woods to invite several designers for a tour of their factory in Nashville. LuAnn and Vin were lucky enough to be included. This remarkable Tennessee-based factory is called the Prison Industry Enterprise because it operates within a penitentiary. In today’s episode, Allie talks about their unique prison-based business model, she gives us a breakdown of the difference between hardwood floors made in the US and those made in China, and she discusses the relationship that American OEM has with Revel Woods, and why and how that had brought Allie and LuAnn together. Listen in today, to find out what Allie has to share about this unusual enterprise.

Allie is known as royalty in the wood flooring industry because she is the great-granddaughter of L. W. Anderson, who was the founder of Anderson Hardwood Floors, and she has spent her life immersed in the hardwood flooring industry. Following early career sales and marketing experience in New York City, Allie eventually joined the family business, taking on a sales position covering the Northeastern US. During that time, Anderson was acquired by Shaw Industries, and Allie helped lead the introduction of hardwood, laminate, ceramic and vinyl into Shaw’s commercial product offering. In 2013, Allie took on the role of Director of Marketing for Mohawk Industries, building another commercial hard surface program from the ground up.

Allie followed her family roots back to hardwood in 2014 when she joined American OEM as executive vice president, helping grow the Anderson-Finkell legacy of beautiful, enduring American-made flooring for the next generation.

A graduate of Furman University, Allie holds a bachelor’s degree in Economics. Tune in now, for more!

Show Highlights:

  • Allie talks about the remarkable prison industry enterprise.
  • How hardwood floors are made within a prison environment.
  • The benefits of this unique business model to all concerned.
  • How the landscape of the hardwood flooring industry has changed over the last ten to fifteen years.
  • The way that the Chinese have begun to erode the hardwood flooring industry.
  • The difference between the quality of the Chinese and the American product.
  • Allie discusses the quality of the product that her company produces.
  • The difference between hardwood and LVT flooring.
  • Some things that designers could ask builders about hardwood flooring.
  • Character does not have to mean rustic.
  • Designers can purchase American OEM flooring via Revel Woods.
  • Allie explains what makes Revel Woods so special.
  • Hearth Wood is Allie’s family flagship brand. It’s her family’s way to leverage their history and continue their legacy in the industry.

Previous shows mentioned in this episode:

John Dupra of Revel Woods #329


Revel Woods

American OEM

Hearth Wood Floors

Instagram – Revel Woods

What Level is Your Design Business?