What Level is Your Design Business?

Candy Scott & Rachel Cannon: Interior Design is a Service Business Not a Commodity Business

Episode 409 of A Well-Designed Business®

Welcome to today’s show! We are really happy today to have Candy Scott and Rachel Cannon join us on the show! In today’s episode, these two smart ladies will be talking to LuAnn about the changing landscape in the business side of interior design. Candy and Rachel are both highly organized, with finite systems in place for running their businesses and they truly understand that you really need to know and sell your own value, as a designer, rather than the value of the products that you specify. Listen in, to find out what they have to share with you on the show today.

Candy is the principal of Mood Design and Build, which is located in Chicago. She has won multiple awards during her seventeen-year career in designer and she’s worked with large developers and corporate clients, outfitting high-rise condominium lobbies, club rooms, and model showrooms.

Rachel is based in Baton Rouge, Louisiana. She has clients from Palm Springs to Palm Beach, with over fifteen years of experience in residential and commercial interior design. She opened her own firm, Rachel Cannon Interiors nine years ago and her work has been featured in Traditional Home, The Wall Street Journal, HGTV, My Domain.Com, and Southern Home. Tune in now!

Both Rachel and Candy are going to be at LuAnn Nigara Live, It’s About The Conversation.

Show highlights:

  • Business disruptions are not a new thing.
  • The future of the interior designer with the disruptive emergence of products being available online to the consumer.
  • Being a designer is not just about selling merchandise- it’s so much more about the relationship.
  • As designers, you need to be the innovators!
  • Why you have to start charging for your services.
  • If you make your money on a flat fee, you don’t have to focus on selling furniture.
  • Creating tracking documents for orders.
  • Surviving the changes in the industry.
  • The layer of service that Candy has added to her business, to really set it apart.
  • The value of having the designer run the project.
  • Rachel’s ideas for designers to make money, going into the future.
  • The middle end of the market is going to go away.
  • Rachel’s approach to design consult packages.
  • The importance of branding.
  • As an entrepreneur, you just have to be open to change.
  • Some things to consider when creating your brand.

Rachel Cannon is an interior designer from Baton Rouge, Louisiana, with clients ranging the nation from Palm Springs to Palm Beach. She has over 15 years of experience in residential and commercial interior design, nine of which are at her namesake interior design firm, Rachel Cannon Limited. Armed with a degree in interior design and a background in art history, Rachel joins together classic principles with a decidedly contemporary tone. She provides her clients with sophisticated interiors that exude an effortless combination of subtle color, rich architectural detail, and a beguiling mix of livable, tailored and luxe details. With a clientele of professionals and families with demanding schedules, Rachel is most praised for her ability to simplify the interior design process while paying meticulous attention to planning and detail. The finished product: a livable yet polished space the entire family can enjoy. Rachel’s work has been featured in Traditional Home, The Wall Street Journal, HGTV.com, MyDomain.com and Southern Home. Her captivating wit and knowledge of art, design, and architecture have made her a favorite on television, radio, and podcasts. While always on the go, the Rachel Cannon Limited team is headquartered in Baton Rouge, Louisiana.

In 2014, Candy Scott founded MOOD Design and Build where she continues to work with residential clients, business owners, and development partners on their homes, offices, and commercial interiors. As a designer, Candy is most inspired and intrigued by the transformation process. Both for the people who inhabit the spaces and the physical spaces themselves. She believes bringing consciousness to our spaces greatly impacts the way we think, feel, and behave.

Candy graduated from Meredith College in Raleigh, NC with a Bachelor’s of Science in Interior Design. Through the years, she has won multiple awards and has worked with large developers and corporate clients outfitting the high rise condominium lobbies, clubrooms, and model showrooms. She has worked with small to medium-sized businesses as well, transforming their lobbies and offices to places employees love to work.

Previous shows mentioned on this episode:

Candy #227

Rachel #306

Wendy Woluschuk #316


Rachel Cannon –

Rachel Cannon Limited

Instagram: RCL Interiors

Facebook: RCL Interiors

Candy Scott

Mood Design Build

Instagram: Mood Design Build

Facebook: Candy Scott

LuAnn Nigara Live- It’s About The Conversation – At the event, on the 30th and 31st March, in New Jersey, Candy will be paired with Fred Berns and they will be talking about How to Find Clients and Build Your Pipeline. Rachel will be paired with Sarah Daniele and they will be talking about Why Your Business Grows When you Establish Your Systems. Go to Luann Live to sign up for the event.

To join LuAnn’s facebook group, LuAnn Nigara & Friends 

Go to Luann Nigara Book2 to see the cover of LuAnn’s new book.

Book mentioned in the show: Start With Why- How Great Leaders Inspire Everyone to Take Action by Portfolio.  


What Level is Your Design Business?