What Level is Your Design Business?

Susan Brunstrum- Practical Advice for Project Management

Episode 36 of A Well-Designed Business®

Susan is founder and principal of award-winning Sweet Peas Design, which she launched 13 years ago in the Chicago suburb of Libertyville as a one-woman firm. Today Sweet Peas Design is a full-service studio with a staff of six in downtown Libertyville and a branch office in Chicago. She and her team work with a broad-based clientele of entrepreneurs, corporate executives and professionals.   Susan is an experienced speaker, whether on interior design issues or the business of design. She is a popular speaker on design at libraries on the North Shore of Chicago. Susan has been featured on NBC/LXTV’s  “George to the Rescue” and  “Open House,” and she appeared on CLTV’s “Bring It Home” program. Her work has been published in numerous national and local magazines and newspapers, including Modern Luxury Interiors Chicago, Kitchen + Bath Makeovers, Trends Kitchens, Trends Bathrooms, Color Made Easy, Crain’s Chicago Business  and Chicago Sun-Times’ magazine, Splash.  

Today on the show we have Susan Brunstrum! She has a big firm in Chicago and a signature line called LivableLuxe with a tagline that says “the little black dress of interior design.” She is a business woman, she is a woman who knows what she wants, knows how to do business and knows how to present herself. Her firm has won several designer awards but today we are going to focus on the financial part of business.

Show Notes:

  • The two project fee basis systems 
  • The six phases of projects
  • How do you utilize the project fee?
  • If you don’t charge for your initial consultation you should!
  • Three things to assess on a client when you first meet them
  • What are the red flags when assessing a client?
  • The difference between advertising and public relations
  • Be patient!



http://www.sweetpeas-inspired.com – Sweet Peas Design



What Level is Your Design Business?