Power Talk Friday: LuAnn Nigara- The Things I Learned From A Well- Designed Business. Part 1 of Design Bloggers Conference Presentation

Episode 165 of A Well-Designed Business®

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165: Power Talk Friday: LuAnn Nigara- The Things I Learned From A Well- Designed Business. Part 1 of Design Bloggers Conference Presentation

In today’s Power Talk Friday episode, I’m kicking off the Design Bloggers Conference Summary series!

I was inspired by the conference that was held in Los Angeles in March, and I wanted to share it with you. I had to condense my presentation down to only 13 minutes for the conference, but I can take the time here to expand! I’m covering my top lessons learned through podcasting about interior design. We’ll go over the first three lessons today and cover the rest next week. Join me now!

Influence and authority are gained through NICHING

This subject comes up repeatedly with guests on the show
Here are a few episodes in which niching was discussed:
- Episodes #15 and #159 with Nancy Ganzekaufer —“Niche is rich!”
- Episode #41 with Cheryl Janis—Niching can help create a space that increases revenue
- Episode #106 with Taylor Spellman—She niched down her design business to target bachelors in Manhattan
- Episodes #82 and #117 with Deborah Rosenberg—She extended her belief system to her design business
- Episode #77 with Katie Deedy—She taught us about setting yourself apart, creating focus and clarity, and being able to raise your rates when you become a recognized expert
Your “About You” page is CRITICAL
- Episodes #22, #48, and #96 with Fred Berns—Much insight into the “About You” page
- Episode #125 with Nicole Heymer—“I’m the interior designer that . . . “
Establish your company’s MISSION and CORE VALUES
- Episodes #26 and #66 with Kae Whitaker—Core values can push your business forward
- Episode #78 with my husband, Vince—“Everything you do must support your company’s mission.”
- Episode #73 with Kim Kuhteubl—Check out her book, Branding + Interior Design

Power Talk Friday: LuAnn Nigara- The Things I Learned From A Well- Designed Business. Part 1 of Design Bloggers Conference Presentation

In today’s Power Talk Friday episode, I’m kicking off the Design Bloggers Conference Summary series!

Influence and authority are gained through NICHING

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