What Level is Your Design Business?

Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm

Episode 145 of A Well-Designed Business®

I am very happy to announce that I have my buddy Sandra Funk from House of Funk! If you are a returning listener you will know exactly who Sandra Funk is because you know she was on the show on episode 3. You have heard me mention her on the podcast several times over the past year. The reason why you hear me mention her so much is I just admire so much how she runs her business. So often I have other guests on the show that I admire the same way but I don’t see it head on and day to day. So, when I want to make a point or mention her it’s because I see her work up close all the time.

If you are new to the show this is all new information. Sandra Funk is the founder and principal designer of House of Funk. It is a full-service firm with offices in New York City and Montclair, New Jersey and they also have e-funk, their online option for interior design. The thing about House of Funk is that they are fully dedicated to living purposefully and authenticity. House of Funk supports charitable organizations such as Charity Water and the Junior League. Both organizations empower women. Why is Sandra Funk back today? Sandra has rebranded her firm after ten years in business. She has taken a pivot and did some soul searching. We are going to talk about that a little bit.

Show Notes:

  • What sort of things has Sandra been going through to make her want to rebrand after being in business for ten years?
  • What are some of the steps that she took to rebrand her business?
  • How did Sandra use social media to promote her business?
  • Who does what on her team?
  • How does she get people outside of her network into her network?
  • What was Sandra’s painful experience?
  • How did Sandra deal with her bad experience?
  • Why are deadlines so important to her?
  • What are her long-term and short-term goals?




What Level is Your Design Business?